HISTORICAL BACKGROUND OF TELEVISION CONTINENTAL (TVC NEWS)

Radio Continental, RC 102.3FM as it is currently known, is a member of the independent Media outfit, ‘Continental Broadcasting Service, CBS.

RC could be said to have found its roots in 2005. The station was then known as ‘Link FM’. The idea behind its formation was to generate purely entertainment and sports programmes with a unique drive to capture the general mass audience. The station’s strength of transmission could be found within Lagos and select states in the South West. Test transmission began in December 2005. Full broadcast commenced April 2006.

By the fall of 2007, the station, based on a directive from the National Broadcasting Commission, assumed a new branding; it became known as ‘G-65’. The change in name, however did not alter the philosophy. A further change came months later with the brand name, ‘Radio Continental’.

The station, due to this change, reassessed its contribution to the public. It became ‘people-focused’, conversational and Talk oriented. The concept ensured the establishment of a cordial relationship between serious issues and entertainment.

The fusion of hard core politically infused programmes with a blend of entertainment surfaced, giving the listener the opportunity to be a part of the various discussions. Thus, RC became the rallying point of conversations with the toga, ‘the conversation station’.

The station in run under the office of the Director Radio Services and coordinated by a Station Manager. The departments include; Production; Presentation; News/Current Affairs; Commercial

Production is made up of Producers, Researchers and Sound Engineers. 

Presentation includes the services of; On Air Personalities; Presenters and Disc Jockeys. The News/Current Affairs accommodate; The Manager. Reporters; Editors and Secretary. Commercial is run by; The Sales Manager and Sale Executives.

Currently, there is a central control in the area of Human Resources/Administration and Finance/Audit. These departments adequately represent and merge the functions of RC with the other arms of the Continental Broadcasting Service. The arms include; TVC Entertainment; TVC News; TVC News Nigeria; Adaba FM, Ondo and Unique FM, Ilesha.

RC prides its successful operation on an ‘A’ list of highly revered Broadcast veterans and selective array of young impressionable hands seeking brilliant exposure.

CREDITS: TOKUNBO OJEKUNLE AND IDRIS KASUMU 'ALOOMA'